Unlocking Social Media Success
In the fast-paced digital landscape, an authentic online presence is non-negotiable for any business aiming to thrive. Increasingly social media content curation and post scheduling are the most frequently asked for skill from new clients. But can virtual assistants actually help with social media? Or, should you seek the dedicated services of a social media manager?
The All-In-One Solution
A virtual assistant, as part of a comprehensive package can bring understanding of social media management to the table. Their services may include crafting engaging content, scheduling posts for optimal reach, and analysing performance metrics to refine strategies over time. The advantage to this solution is that you have one person carrying out all your support tasks, and often at a lower rate than that of a dedicated social media manager.
If you choose to engage with your virtual assistant to carry out these marketing tasks, ask to see their marketing qualifications prior to signing terms and conditions. My own marketing qualifications include a Chartered Institute of Marketing Level 6 qualification in Digital Marketing.
One of the main advantages in using your virtual assistant as part of a larger package of work is they have a greater understanding of the organisation and the brand.
Client Collaboration
For social media success, collaboration is undoubtedly key!
Clients should be active, invested and willing to contribute to the social media plan. This involves actively sharing your brand voice, providing voiceovers for multimedia content, sharing relevant information, and contributing imagery. This collaborative approach ensures that the virtual assistant can seamlessly integrate the brand’s essence into every post, fostering an authentic and relatable online persona. However, if this collaboration is not available, a virtual assistant is forced to become more strategic and responsible for creating content, ultimately warranting a higher rate of pay.
If clients are unable to provide this much needed collaboration, I advocate working with a dedicated social media manager or agency rather than a virtual assistant. Social media managers and agencies are up to date with trends, algorithms and have a greater awareness of marketing going forward.
Can virtual assistants help with social media?
In answer to the question ‘can virtual assistants help with social media?’, yes they can, but it remains the responsibility of the client to advise the message they wish to be conveyed, and to provide material to post.
With a collaborative mindset, a commitment to authenticity, and strategic planning, a virtual assistant can elevate your brand’s online presence. However, it is imperative you have realistic expectations as to what can be achieved from the outset.
If you a strategic direction consult with a social media marketing manager who can help advise about content and posting, this is often more expensive in the short term. Marketing is a holistic approach and should be considered as part of overall business planning rather than reactive.